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Diageo to increase the price of a pint again



The price of draught beer brewed by Diageo is set to rise again.

The company said the increase will impact its entire on-trade draught product range, including Guinness, Guinness 0.0, Hop House 13, Harp, Rockshore, Smithwicks and Carlsberg.

It said the change would add the equivalent of 6 cent to a pint and 9 cent a pint in the case of Guinness 0.0.

The increases are taking place from April 15.

“We continue to experience rising input costs across our Irish business operations,” a Diageo spokesperson said.

“In order to offset this, we have advised our on-trade customers that there will be an increase to the list prices on our full draught product range,” the spokesperson added.

It is the first time that Guinness 0.0 prices have increased since the non-alcoholic stout first launched.

The bigger 9 cent a pint rise is understood to reflect additional costs associated with producing Guinness 0.0 and serving it on draught.

The increases will further hike the cost for consumers of drinking in a pub at a time when inflation remains elevated.

Publicans will be faced with the dilemma of whether to pass the increase on in full or absorb some of it, at a time when they are facing high costs of doing business.

Last year Diageo also increased its beer prices a number of times due to rising costs.



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